Lotus Festival

Lotus Festival is a formal gala event that first occurred in September 2016. It is now an annual event that is held each time at the spectacular Collings Foundation estate in Stow, MA (just outside of Boston), an awe-inspiring private hangar showcasing rare automobiles, aircraft, & military vehicles. After exploring the grounds, guests are seated for a formal dinner, live entertainment, inspiring speakers, & a live auction benefiting the Desai Foundation. In the past, Thinx founder Miki Agrawal, author/tech entrepreneur Nilofer Merchant, Priyanka Chopra’s manager Anjula Acharia, and Classpass founder Payal Kadakia have taken the stage.

This event is a unique treat for all who attend. The audience tends to skew high net worth South Asian Americans between 30-75 yo, HHI $150K, from the greater Boston area. I was responsible for all things branding (including the name), digital, marketing, social media, and visual for this event- as well as on-site event coordination.