Pop-Up Shops
In support of the Payal Singhal x Desai Foundation fashion collaboration, a series of pop-up shops were planned at:
- Lotus Festival (Boston)
- Diwali on the Hudson (NYC)
- Mumbai
- Minneapolis
- Holiday Pop-Up Shop at Grind coworking space (NYC)
- Valentine's Day Pop-Up at the Starrett-Lehigh building (NYC)
- West Elm's International Women's Day celebration
- Mother's Day Pop-Up at the Starrett-Lehigh building (NYC)
Most of these pop-ups were fully pitched, organized, and manned by me. All signs, visual merchandising, POS design, and marketing/promotion was done by me.
